The Biggest Mistakes Killing Google Ads Performance Right Now
Most Campaigns Don’t Fail — They Leak When people think their Google Ads account isn’t working, they usually assume something big is broken. In reality, most accounts don’t fail because of one major issue — they fail because of multiple small inefficiencies adding up over time. My name is David Tamachi , and after working in paid media for over 9 years, I’ve seen that improving performance is less about chasing new tactics and more about tightening what already exists. Mistake #1: Targeting Too Broad Broad targeting feels like growth, but it often leads to wasted spend. Without proper controls, your ads can show for: Low-intent searches Research queries Irrelevant variations This creates volume — but not results. Mistake #2: Ignoring Search Terms Your keywords don’t tell the full story. Search terms do. If you’re not regularly reviewing what users are actually typing, you’re likely paying for traffic that has no chance of converting. Mistake #3: Weak ...